Bigo Live, a leading global live streaming platform based in Singapore, has introduced an app-wide refresh with heightened content screening measures to enhance the user experience for Indonesians. The refresh is part of Bigo Live’s ongoing commitment to providing Indonesians with a safe and respectful online platform and community. The refresh includes removing over 40,000 pieces of obscene content and 50,000 accounts that do not follow the app’s community guidelines since the beginning of 2024.
It also involves the tightening of Bigo Live’s moderation to terminate and combat click-bait advertising, fake news, inaccurate or inappropriate advertising content and other culturally insensitive content. Additionally, Bigo Live has implemented increased precautions against the platform’s misuse and mismanagement as it strives to achieve a green and clean digital environment to enhance the user experience for everyone.
Bigo spokesperson said, “This app refresh is part of our ongoing and proactive efforts to ensure that all content on Bigo Live is and remains safe and respectful. We have ramped up efforts to eliminate any form of undesirable content including culturally sensitive content that is not, and has never been, allowed on our platform.”
The spokesperson also added, “Bigo Live has a zero-tolerance policy towards any content that is sensitive or offensive towards our users and the wider community in every country that we operate in. We attach great importance to these issues to ensure a seamless user experience. Combining our detection systems and moderation teams, we can effectively address these issues promptly and properly, allowing us to remove harmful content and behaviour to protect the community.”
Bigo Live has always worked with and continues to fully cooperate with the Indonesian Government to provide a platform for Indonesians from all walks of life to come together to forge connections, share their creativity and talent, and spread positivity and cheer. In 2019, Bigo Live partnered with KOMINFO to aid cyber monitoring efforts on different types of social media platforms.
Zero tolerance policy
Bigo Live is a platform for safe, inclusive and welcoming experiences, and has a zero-tolerance policy towards sensitive or offensive content on its platform. The live-streaming platform has stringent processes in place to maintain and protect the safety and security of all its users. Daily, Bigo Live removes more than 1 million pieces of content and behaviours that are potentially harmful and in violation of community guidelines in Indonesia. Globally, Bigo Live removes millions of data pockets (images, videos, text) with 99.5% accuracy and removes them within 60 seconds, preventing tens of millions of pieces of harmful content from being viewed.
The live-streaming platform leverages a combination of technology and people to remove more than 99% of illegal and offensive content before they are even detected by users. In addition to enhanced content screening, Bigo Live continues to protect the Indonesian community by deploying additional moderators who speak Bahasa Indonesia and monitors the platform 24/7.
Commitment to Provide a Safe, Respectful and Inclusive Platform
Bigo Live has been at the forefront of supporting the Bigo community in Indonesia since the days of the COVID-19 pandemic that affected people indiscriminately. In despair, the live-streaming app provided entertainment, community and even an alternative income source for Indonesians.
Beyond COVID-19, Bigo Live believes in bringing together communities of people whether online through its app, or offline through its many local events and activities in Indonesia. The app is focused on spreading positivity and cheer for all in Indonesia and globally. It is this value of inclusivity that drives Bigo Live to host events, activities and initiatives to support Indonesians from all walks of life.
This includes collaborations with broadcasters to host live-streamed activities for local communities, such as cooking during Ramadan, sharing recipes for breaking fast and exchanging useful information with other users.
Most recently, Bigo Live hosted ‘Bigo Live for Good’ – a Ramadan charity event – where it donated Rp119 Million to Yayasan Kasih Anak Kanker Indonesia (YKAKI) and Panti Asuhan Annajah as part of its commitment to giving back to the community.
Bigo Live is a platform for the empowerment of the community, on and off the app. The app strives to support this through a safe, secure and supportive platform and beyond through its activities and initiatives for the local community by the Bigo Live community in line with its mission to spread hope, smiles and cheer.
Since its inception in 2016, Bigo Live has emerged as an international industry leader and a key contributor to the global creator economy with more than 400 million users across 150 countries worldwide.
