Plusgrade, a global leader powering ancillary revenue solution for the travel industry, announces an expanded partnership with Garuda Indonesia, the flag carrier of Indonesia, to deliver a suite of loyalty solutions for GarudaMiles members. The collaboration gives members access to Plusgrade’s suite of currency retailing products, ensuring members can maximise the value of their loyalty rewards while enjoying greater flexibility in how they are earned.
Through this expanded partnership, members will now could accelerate their reward journey by purchasing miles directly through the new “Buy Miles” feature. This means rewards members can reach their goals faster, gaining access to premium flights and exclusive benefits sooner than ever before.
The “Buy Miles” feature offers numerous advantages to GarudaMiles members:
- Faster reward accumulation: Members can quickly top up their accounts to reach reward thresholds for desired flights or upgrades.
- Flexibility in planning: The ability to purchase miles allows for more spontaneous travel planning and last-minute bookings.
- Access to premium experiences: Members can more easily access business or first-class travel options by supplementing their existing miles.
- Gift potential: While not a separate feature, the ability to buy miles opens up possibilities for members to purchase and gift travel experiences to friends and family.
“At Plusgrade, we focus on creating products that give travellers what they truly want – more utility, greater flexibility, and tailored experiences. We are honoured that our valued partners, Garuda Indonesia, have looked to us to build on the success of their upgrade product to create a more fulsome ancillary revenue offering that delivers excellent customer experiences. The new ‘Buy Miles’ feature will ensure GarudaMiles members can now enjoy enhanced value from their miles, more ways to earn them, and personalized travel experiences,” said Ken Harris, founder and CEO of Plusgrade.
Garuda Indonesia, Indonesia’s only five-star airline, is renowned for its commitment to service excellence and customer satisfaction and continues to set industry standards by offering extraordinary experiences across its global network. This partnership with Plusgrade underscores Garuda’s dedication to rewarding its loyal customers with enhanced benefits and greater utility.
“We are thrilled to expand our partnership with Plusgrade, drawing on their decades of expertise to introduce this innovative feature to our GarudaMiles members,” said President & CEO of Garuda, Irfan Setiaputra.
“This collaboration is expected to deliver more added value to our customers especially GarudaMiles members as this collaboration opens up new avenues for our members to earn and redeem miles, enhancing their travel experiences and show our dedication to delivering unparalleled service,” Irfan added.
For over two decades, Plusgrade has been at the forefront of helping loyalty programs build, power, and grow their best experiences. This collaboration with Garuda Indonesia reflects Plusgrade’s commitment to transforming the loyalty landscape and shaping the future of loyalty programs alongside its valued partners.
