On August 10th, CATL celebrated the opening of NING Space, the world’s first new energy experience centre in Chengdu, Sichuan Province. Co-created with an array of car manufacturers and the local government, NING Space provides an innovative all-encompassing experience for consumers to “view, select, use, and learn” about electric vehicles, which will accelerate the global transition to e-mobility.
Speaking at the opening ceremony, Li Ping, vice chairman of CATL, commented that the automotive industry and consumer mindsets are undergoing a significant restructuring amidst the global energy transformation. CATL, in partnership with carmakers, has established a new platform to create a bridge between automakers and consumers, fostering innovation and mutual success.
Luo Jian, general manager of CATL’s marketing department, said that with the distinctive features of “completeness” and “innovation,” the space is dedicated to aiding automakers in showcasing their vehicles effectively, assisting consumers in selecting the right cars, and promoting a low-carbon lifestyle.
As the world’s first brand pavilion of EVs, the 13,000 m² complex houses nearly 100 models from around 50 car brands, bringing a never-ending auto show to consumers with a full collection of the most popular car models.
Across various areas of the space, EV experts are ready to answer questions and provide tailored recommendations based on consumer needs, budgets, and uses. The space also offers insights into the history and development of electric vehicles and showcases the latest innovative battery technologies. In addition, the space hosts regular science workshops, helping users of all ages to explore and learn green energies as well as electric vehicles.
CATL also launched the after-sales service brand “NING SERVICE” at the opening ceremony. With a network of 112 professional service stations and a robust training system, “NING SERVICE” provides high-standard services such as battery maintenance, health checks, and mobile rescue, ensuring a worry-free experience for electric vehicle users.
To further enhance the user experience and expand service offerings, CATL launched a WeChat mini programme on the same day. Specifically designed for EV users, the mini programme provides services including charging station searches, exploration, selection assistance and usage tips for EVs, and science workshops about new energy. By leveraging online channels, CATL delivers efficient, convenient, high-quality, and multi-dimensional services to EV users.
The shift towards green energy is unstoppable. CATL’s NING Space is set to create a profound link between automakers and EV consumers by offering a richer variety of scenarios, more specialised services, and exceptional consumer experience, thus ushering in a brand-new chapter of green energy living.
