Singapore-based fintech startup Qashier recently announced that it is launching Treats, a unique payment-linked loyalty programme that allows customers to seamlessly earn points by simply tapping and paying with their linked cards at any merchant under the Treats programme.
Since piloting the loyalty programme with 7,000 customers in June 2024, Qashier’s merchants have seen an average of 26% increase in customer purchases and an increased return rate of customers within an average of eight days.
According to YouGov’s latest report highlighting the loyalty programme landscape in Asia Pacific, the top barriers for consumers to join include inconvenience when signing up (52%) and confusing rewards structures (50%). To help merchants solve this challenge, Qashier has launched a loyalty solution powered by Treats that is quick, simple, and seamless.
To register for Treats, customers scan a QR code once to link their credit or debit card. Subsequently, shoppers can enjoy collecting points automatically at any Treats-participating merchant by simply tapping and paying.
The collected Treats points can be redeemed to offset payments for the customer’s next visit to the same Treats merchants, with chain store merchants having the option to enable earning and redeeming points across their multistore.
Treats is available for QashierPOS and QashierPay merchants, allowing customers to make payments and earn points seamlessly in-store. An industry first, the QashierPay terminals with Treats enabled will allow merchants to conveniently view Treats customer profiles and points when accepting payments. With QashierPay launching in Thailand and the Philippines later this year, more customers and merchants across Southeast Asia will be able to enjoy the benefits of Treats.
“Qashier has always been a champion for SMEs, supporting local businesses with digital payments. With Treats, we’re expanding our support to benefit both merchants and customers in meaningful ways. For merchants, this means fostering a loyal customer base, encouraging repeat business and strengthening customer relationships,” said Travis Kok, SVP of Qashier.
“For customers, it offers the opportunity to effortlessly earn cashback rewards while shopping at their favourite stores. We’re excited to enhance the buying experience, making it both easier and more rewarding for everyone involved,” he added.
With the integration of Treats, Qashier’s products now offer POS software capabilities and embedded payment options across credit cards, mobile payments, e-wallets, QR payments, online payments, and embedded loyalty solutions to become a 3-in-1, unified smart POS for merchants.
This allows merchants to streamline their operations into a single device that enables them to make seamless transactions and manage operations at an affordable cost. The new Treats loyalty programme is free of charge and bundled in for QashierPOS and QashierPay merchants in Singapore, Malaysia, the Philippines, and Thailand till the end of 2024.
Qashier continues to grow and currently has four offices across Southeast Asia: Singapore, Malaysia, the Philippines, and Thailand. Alongside its expansion, the company is continually investing in technology and innovation to ensure the merchants in the region can grow and scale their business effectively and effortlessly.
