PT Bank BTPN Tbk (Bank BTPN) is spearheading the bank’s mobile-led consumer banking services with its flagship Jenius, as a pioneer of digital banking in Indonesia.
Jenius has partnered with Perx Technologies to transform traditional banking experiences that are purely driven by needs and wants into a fun and game-like experience.
By introducing the concepts of gamification and instant gratification into everyday personal banking experiences the Perx Loyalty Engagement Platform and Jenius aim to transform and uplift the quintessential thought relationship a consumer has with his or her lifestyle banking needs.
With a diverse array of rewarding experiences, gamified savings milestones and a personalized loyalty programme that keeps rewarding customers for their every action, Jenius aims at driving positive behavioural hacks into the community such as building a nest egg or better managing impulsive spending habits with full transparency.
Moving away from existing as ‘just another digital bank’ and transforming into a financial solution for the digital savvy audience Jenius aims to engage its customers beyond their regular banking needs by becoming an enabler to the lifestyle choices its customers make daily.
At the core of this partnership lies the goal to drive maximum customer lifetime value through a dynamic and rewarding loyalty program, mobile customer journeys studded with instant gratification and gamification allowing the bank to nudge and influence positive customer behaviour.
Driving this customer experience-focused personal banking model is a continuous and non-transactional engagement strategy. Powering this strategy through the various mobile-first services Jenius offers is the Perx Loyalty Engagement Platform.
“As a digital native bank, the app experience is paramount to Jenius’ success. By collaborating with Perx, we can leverage innovative technology to provide a fun, personalised, and rewarding experience across all customer touchpoints throughout their journey,” said Febri Rusli, Digital Banking Product & Innovation Head at Bank BTPN.
“This is essential to create retention, engagement, and customer-first service experience – which is ultimately what sets us apart from others in the industry,” he said.
“In the experience economy, digitally savvy consumers expect personalized and meaningful interactions that keep them excited enough to return. We are delighted to deliver these ‘Aha moments’ in every customer journey a Jenius customer will experience going forward,” said Anna Gong, Founder and CEO, Perx Technologies.
“We are thrilled to partner with Bank BTPN to create and deliver an engaging customer experience for everyone served by Jenius in Indonesia.”
“Jenius is embarking on one of the most exciting customer experience transformation projects I have seen and delighted that Jenius chose to partner with Perx.” said Jovin Shen, Global Sales Director at Perx Technologies.
