BRAND OFF, which originated in Japan and has operations throughout Asia, provides personalised service to different customers in line with Japan’s sincere attitude.
Through efficient merchandizing management and global mobility, BRAND OFF brings convenience and surprises to customers, creating a unique “glocalised second-hand luxury goods platform”, and aiming to be the top in Asia’s second-hand luxury goods industry.
Since the recovery from the COVID pandemic, BRAND OFF Central Store has experienced significant growth in sales, membership and designer brand recycling business.
To meet the growing demand for its services, BRAND OFF Central Store has undergone a series of upgrades to enhance the customer experience with a new and exclusive look. BRAND OFF is proud to announce the reopening of its Central Store after renovation, offering customers an unparalleled luxury shopping experience.
The new store is positioned as a “Prestige” store, allowing customers to explore a treasure trove of over 1,000 pre-owned luxury items.
A new designed store
The new store is designed to emphasise the BRAND OFF brand, two-storey high featuring a VIP room and a separate trade-in area.
The idea behind our design concept is to reassemble a “second-hand bag closet”. The display cabinets are simple yet luxurious, enhanced with yellow, purple and rose gold accents, creating a comfortable and luxurious shopping environment.
Not only does this design enhance the brand image, but it also provides a brand-new shopping experience for customers.
A separate trade-in area and VIP Room for special customers is located on the B1 floor, providing a private and secure service space for customers to shop or sell. The new area not only enhances the service quality but also promotes sales and trade-in business.
The new store showcases over 1,000 items in stock, covering a wide range of pre-owned luxury goods such as designer handbags, watches, jewellery, precious metals and apparel, in addition to a unique display area for limited items.
