BEAUTY&YOU by The Shilla Duty Free Hong Kong, the leading Korean travel retailer and Alipay+ have a joint hand in bringing cross-border payment experience to Hong Kong International Airport (HKIA) with exclusive shopping offers and interactivities.
With Alipay+, air passengers can now pay like locals, using their preferred payment choices, such as e-wallets and banking apps, to pay at BEAUTY&YOU, elevating air passengers’ shopping experience to a whole new level.
Being the first travel retailer to launch this campaign in Hong Kong, BEAUTY&YOU by The Shilla Duty Free, AlipayHK and Alipay has brought a wide range of exclusive shopping discounts, offers and interactivities to excite air passengers till May 14.
AlipayHK users would enjoy HKD100 off when paying with Ant Bank PayLater or eM+ spending upon HKD500.
Alipay users would enjoy CNY70 off when spending upon CNY1,800 or CNY100 off when spending upon CNY3,000.
To grab air passengers’ attention and draw them to BEAUTY&YOU, there is a “weekly grab coupon” activity in Alipay App at noon everyday, allowing air passengers to redeem gifts before boarding.
BEAUTY&YOU also partnered with international brands to bring exclusive shopping offers to air passengers, delighting them with unparalleled shopping experiences and irresistible value.
Furthermore, to enrich the entire customer journey, a vibrant blue interactive photo booth is now available at BEAUTY&YOU East Hall South. Air passengers can choose a favourite photo frame and take a photo.
They can either scan the QR code to get the e-print or experience the function of Alipay+ by simply paying $1 with their home e-wallets or banking apps to get an instant photo.
A gift will be given after taking the photo. A gacha machine is also available at BEAUTY&YOU East Hall North.
Air passengers can enjoy a gift by following “Shilla Duty Free Hong Kong” Alipay brand channel.
Kang Sang Ho, Managing Director of Shilla Travel Retail (HK) Limited, said, “We are excited to be the first travel retailer to introduce Alipay+ to Hong Kong. We can now offer a more seamless and fruitful shopping experience to our customers and bring “Retail-tainment” to real life.”
“Foreseeing the high traffic at HKIA during Easter and 5.1 Golden Week holidays, we are confident that there will be a promising growth in our sales through the strategic partnership with Alipay+,” he said.
