ADA, the leading integrated digital marketing agency in Asia, announced its partnership with Cycle & Carriage, a premier automotive company catering to affluent and high-affluent segments throughout Malaysia, to integrate AI/NLP technologies into its conversational engagement MarTech stack.
Cycle & Carriage and ADA Collaboration
Cycle & Carriage is a distinguished automotive company, established in 1899, serving the affluent and high-affluent segments across Malaysia.
With a commitment to delivering unparalleled automotive experiences, Cycle & Carriage offers a wide range of premium automobile sales, services and products tailored to meet the discerning needs of its clientele.
The partnership between Cycle & Carriage with ADA marks a strategic move towards enhancing customer experience through the integration of AI/NLP technologies.
This scope expansion demonstrates Cycle & Carriage’s commitment to staying at the forefront of innovation and leveraging advanced digital solutions to better serve its clientele.
Mutual trust and strong commitment to customer experiences
Throughout the partnership, ADA and Cycle & Carriage have forged a robust client-vendor relationship built on mutual trust and a shared commitment to delivering exceptional customer experiences.
ADA’s dedicated team has worked closely with Cycle & Carriage to understand their unique business needs and objectives, tailoring digital solutions to effectively address challenges and seize opportunities in the automotive market.
This collaborative approach has enabled Cycle & Carriage to leverage ADA’s expertise in AI/NLP integration, automated customer service solutions, and data-driven marketing strategies, resulting in enhanced customer engagement, streamlined operations, and tangible business outcomes.
The strong journey & accomplishment
The journey of ADA and Cycle & Carriage’s partnership has been marked by a series of key highlights and best practices that have set a new standard for digital transformation in the automotive industry.
From the outset, ADA took a consultative approach, engaging Cycle & Carriage in workshops and consultation sessions to visualise practical business use cases and ensure alignment with strategic objectives.
This proactive engagement laid the foundation for successful project delivery and paved the way for innovative solutions such as AI/NLP integration and conversational AI chatbot capabilities.
The relentless support provided by ADA’s team, coupled with their commitment to continuous innovation and exceptional customer service, has solidified Cycle & Carriage’s trust in ADA as a strategic partner for driving digital transformation and achieving business success in the evolving automotive landscape.
“We are incredibly grateful for ADA’s unwavering dedication and support throughout the WABA migration journey,” Stephen Tan, general manager, head of marketing, Cycle & Carriage.
“ADA’s commitment to excellence and innovative solutions has truly elevated our customer experience and positioned us for success in the digital landscape. We look forward to continuing our partnership and achieving even greater milestones together,” he said.
Reaching new heights in unison
As the partnership has yielded encouraging results, Cycle & Carriage aims to further leverage ADA’s expertise to enhance upsell and cross-sell opportunities, expand the coverage of CTWA campaigns, and maximise the impact of digital marketing and media services.
Cycle & Carriage will be the first client in CES to implement AI/NLP services with ADA.
Through continued collaboration with ADA Marketing Service, Cycle & Carriage will increase the coverage and reach of CTWA campaigns, driving further business success using the latest in MarTech offerings.
