AirAsia MOVE, formerly airasia Superapp, unveiled the updated, refreshed look of its app icon on the App Store (iOS) and Play Store (Android).
This comes as AirAsia MOVE enters another phase of its brand refresh and transformation as was announced in September 2023.
Nadia Omer, CEO of AirAsia MOVE commented, “The new AirAsia MOVE app icon is the first of many exciting changes coming up designed to elevate and enhance every traveller’s experience.”
“From the app layout to exciting new products, services and unbeatable deals, the new AirAsia MOVE will help you go seamlessly when you travel. For those of you who already have the app on your phones, it would’ve been refreshed & updated to the new look,” she said.
Nadia added, “While the app icon boasts a new appearance and AirAsia MOVE takes the spotlight as our new brand name, we would like to reassure everyone that everything you love such as booking AirAsia flights & from more airlines, hotels, rides, managing your bookings, or even connecting with fellow travellers via the Chat & Community as well as AskBo functions remain intact. So don’t worry and we hope you enjoy all the improvements that are coming your way!”
AirAsia MOVE envisions travel complemented by a community-led experience through features such as Airasia chat, games, gifting, and a strong loyalty program that rewards users across its expansive ecosystem.
AirAsia MOVE’s ecosystem includes OTA services such as flight bookings from over 700 airlines, including the World’s Best Low-Cost Carrier AirAsia and 900,000 hotels worldwide plus ride-hailing, dining experiences, insurance and more, underpinned by integrated financial services by BigPay. AirAsia MOVE won ‘Asia’s Leading Online Travel Agency 2023’ by World Travel Awards as its first nomination in the OTA category.
