Accenture has agreed to acquire media and marketing technology company, Jixie, to help clients in Indonesia deliver more personalised experiences to enhance customer engagement for business growth.
Headquartered in Singapore with a focus on servicing clients in Indonesia, Jixie offers a suite of monetisation and marketing growth tools to connect publishers and brand owners with the ability to co-create solutions through customer insights.
Jixie’s digital marketing platform and team will be integrated into Accenture, strengthening its marketing transformation capabilities and resources through Accenture Song.
With Jixie’s platform, publishers can utilise monetisation tools such as header-bidding solutions and performance marketing to improve advertising returns.
Similarly, brand owners can also enhance and integrate content without intermediaries, allowing them to leverage valuable insights for unique and meaningful brand engagement.
Jayant Bhargava, country managing director, Indonesia, at Accenture, said, “The convergence of marketing, data science and technology creates opportunities for businesses to redefine their customer engagement model.”
“Jixie’s intelligent digital marketing solutions complement our technology expertise, providing a winning proposition for businesses to bring a higher level of personalization and effectiveness to their marketing efforts,” he said.
Jayant added that, “This acquisition will allow us to better serve our clients in navigating complex marketing challenges in this era of interconnected digital world, which is crucial in driving long-term growth.”
Vincent Martin, co-founder and managing director, Jixie, said, “Jixie has seen proven success in its marketing performance capabilities that boost publishers’ revenue and the formation of an ecosystem that has attracted advertisers to run successful campaigns.”
“The next step for us is scale. We’re thrilled to be joining Accenture and contribute to shaping a more sustainable media industry, helping companies leverage their data in a trusted and advantageous manner in service of their customers,” he stated.
In Southeast Asia, Accenture Song has made many strategic investments to help clients in growing their businesses.
This acquisition is the second investment made in Indonesia after the company recently acquired Romp. Additionally, this also follows Accenture Song’s agreement to acquire Rabbit’s Tale in Thailand. – ERP Today
