Malaysia’s FWD Insurance Berhad has unveiled its new brand campaign, “Celebrate Easy. Celebrate Living”.
Inspired by the company’s vision of changing the way people feel about insurance, the campaign highlights that insurance can be simple and can encourage and help empower Malaysians to celebrate living.
Aman Chowla, Chief Executive Officer of FWD Insurance said, “We are committed to making the insurance journey simpler, faster, and smoother for our customers. With our Celebrate Easy.”
“Celebrate Living brand campaign, we want to communicate that insurance can be easy and provide our customers with the protection they need to live their lives the way they want and celebrate living,” he added.
With its latest brand campaign, FWD Insurance aims to put a new spin on a traditional industry by offering innovative propositions and products that are easy to understand and supported by digital technology.
FWD Insurance has also launched two new regular premium investment-linked products. FWD WealthLink comes with the added benefit of a 10% increase in coverage every five years, enhancing protection for customers and their loved ones by up to 50% of their original coverage.
FWD WealthLink Pro offers a wealth bonus to customers where they will receive 8% of their coverage at the end of their 20th policy year and 4% of their coverage every 10 years subsequently, credited into their Investment Account.
Customers will also receive an additional 400% coverage that will be payable in the event of accidental death due to natural disaster.
Additionally, a new rider FWD Medi First can be attached to FWD WealthLink to provide comprehensive medical coverage for hospitalisation, surgical and medical expenses and ensure peace of mind for customers.
This add-on also includes an inflation shield against rising hospital room and board costs with a RM10 increase in hospital room & board and 10% increase in annual limit for every 3 years until the end of the coverage term, irrespective of whether any claims are made.
Both FWD WealthLink and FWD WealthLink Pro offer a no-lapse guarantee for five years, extended total and permanent disability coverage up to age 75 and the option to attach various comprehensive riders such as FWD CI Intense Shield to cover early, intermediate, and advanced stage critical illnesses, FWD IL Personal Accident for accident-related events and FWD Living Extra, where premiums are taken care of to ensure continued coverage.
“This is just the beginning of our product journey, and we will be rolling out more innovative products that are easy to know, buy, claim, engage and love,” said Chowla.
“Our customers are at the heart of everything we do. Moving forward, we will continue to uphold our commitment to provide products that meet our customer’s needs at every stage of their lives,” he explained.
