iPrice Group, a leading APAC e-commerce technology company, is now able to provide Australian consumers with the same proprietary online shopping experience it’s been offering Asian shoppers for the past eight years. The top online shopping companion serves users across eight regions namely Malaysia, Singapore, Indonesia, Thailand, Philippines, Vietnam, Hong Kong and now Australia.
With its unmatched capability to process and curate a massive 8 billion offers daily, iprice.au is well-positioned to establish itself as a key player in the Australian e-commerce landscape.
With the launch of iPrice.au, iPrice stands apart in the Australian market with its unique ability to compare and curate offers at the same scale that has led to its dominance across Southeast Asia, a region where it continues to help over 130 million shoppers each year to save money online.
As more and more Australian retailers launch their own websites and begin operating their own marketplaces the e-commerce landscape in Australia is becoming increasingly fragmented.
With the launch of iPrice.au, iPrice is responding to a growing demand to streamline the shopping experience for Australian consumers by offering a more effective way to save money shopping online.
“As inflationary pressures make shoppers more cautious about spending, we are pleased to provide the convenience of Southeast Asia’s largest price comparison platform to Australia, to help Australians get more bang for their buck when shopping online,” says Karl Loo, SVP Business Development & Internationalisation for iPrice.
The new iprice.au website builds on past successes with a blended approach, adding human curation on top of its proven technology platform. With large teams of category experts constantly reviewing the catalogue, they are able to quickly intervene where offers might be too good to be true.
This human touch is missing in other tools and ensures Price users don’t just see the cheapest price, they see the best offers available at the time of their search.
Backed by detailed market research to understand the unique needs and preferences of Australian consumers, iPrice aims to provide a tailored shopping experience, positioning the website as not just a tool, but a real shopping companion.
The Australian launch of iPrice.au marks the first significant expansion beyond Southeast Asia, setting the stage for future growth in the region.
Heinrich Wendel, Co-founder and newly appointed CEO of iPrice, further said, “Our mission has always been to help consumers save money, it’s great to see how our technology developed for hundreds of millions of consumers in SEA has the potential to carry forward to new markets like Australia.”
