Beiersdorf (Malaysia) Sdn Bhd - NIVEA
Awards:
2021
The NIVEA brand was born over 100 years ago as the pioneer in high quality skin care. The name NIVEA was inspired by one of the world’s first affordable, high-quality cosmetic skin creams, employing an emulsifier to bind water and oil. The cream’s snowy white colour inspired the name, derived from the Latin word nix and nivis (snow and of snow). The legacy of NIVEA has continued to grow from strength to strength over the years to what it is today.
Today, the NIVEA brand has enjoyed market success for over 100 years and is one of the world’s largest skin care brands. It stands for closeness, trust, and effective skin care products for all skin types.
Millions of people all over the world, all with different types of skin rely on the NIVEA brand. Its researchers at the Skin Research Centre in Hamburg work extensively with different skin types and the different care requirements brought about by culture, gender and age. Thanks to this approach, NIVEA has diversified and developed numerous innovative skin care products over the years – from deodorants, body lotions, face cleansers, lip care, sunblock, shower, hair styling to baby and kids’ range.
Every NIVEA product is tested extensively before it touches customers’ skin. It can take three, five, ten or more years from the initial product idea to its market launch. All products must withstand a barrage of safety and effectiveness tests. Even seemingly minor details, such as how easily a product can be opened or closed, to the main formula of each product, face extensive testing on volunteer testers or by using advanced lab techniques like cell culture tests. This is to ensure that NIVEA brings only the best products with the best customer experience to the end consumer.
Over the years, NIVEA has brought many breakthrough products to Malaysians. Some of NIVEA’s most loved products include:
NIVEA Whitening Deep Serum Hokkaido Rose Deodorant: Using a formula that combines concentrated Vitamin C to nourish underarm skin with the essence of the precious Hokkaido Rose, the range offers deep nourishment for visibly radiant skin, repair for smoother skin and the long-lasting fragrance of Hokkaido Rose which delight the senses. The exquisite Hokkaido Rose, named for the region where it is cultivated, battles extreme temperatures and harsh conditions to bloom once a year for a month. The blooms are gently harvested by hand and the petals extracted for a single distillation process, to produce the purest rose extract. The Hokkaido Rose deodorant range is so well loved, it is also now available in the NIVEA Hokkaido Rose Whip Foam with 36x anti-oxidant power to deeply cleanse for rosy and healthy skin.
NIVEA Vitamin C&E Body Lotion: With the current pandemic situation, it is important to keep your body healthy – but it is equally as important to keep your skin healthy as well. The skin is severely affected by our ‘new normal’ lifestyle, which includes bathing more than usual. This can cause dry skin. Couple that with not being able to go outdoors, it will leave skin looking dull and lacklustre. While vitamin C is good for your body, it is also good for your skin. With NIVEA Vitamin C&E Body Lotion’s 10-in-1 skin nutrients with and vitamin C, it can help restore dull skin. The Vitamin E content is also a great helper in moisturising the skin in just seven days – leaving skin looking fairer, radiant and moisturised.
NIVEA Luminous630 AntiDark-Spot Serum: Uneven skin tone and dark spots on the face are a concern to many people globally. It can lead to confidence and self-esteem issues among sufferers. As a leading skincare brand, NIVEA has developed Luminous630 AntiDark-Spot Serum, a patented, breakthrough innovation in the anti-spot field. After ten years of research, NIVEA discovered a compound which works to inhibit the production of melanin – showing best-in-class performance and visibly reducing dark spots within four weeks.Not only that, NIVEA has is also a pioneer in men’s skincare products. In 1922, NIVEA introduced a range of shaving products to give men the creamier shaving experience they had been searching for. Later on, NIVEA introduced NIVEA MEN, a range of skincare products exclusively for men including deodorant, face care, shaving, and hairstyling. No longer did men have to use products that belonged to their wives, sisters or mothers, as they can now have a range of men’s products to call their own.
Millions of people all over the world, all with different types of skin rely on the NIVEA brand. Its researchers at the Skin Research Centre in Hamburg work extensively with different skin types and the different care requirements brought about by culture, gender and age. Thanks to this approach, NIVEA has diversified and developed numerous innovative skin care products over the years – from deodorants, body lotions, face cleansers, lip care, sunblock, shower, hair styling to baby and kids’ range.
Every NIVEA product is tested extensively before it touches customers’ skin. It can take three, five, ten or more years from the initial product idea to its market launch. All products must withstand a barrage of safety and effectiveness tests. Even seemingly minor details, such as how easily a product can be opened or closed, to the main formula of each product, face extensive testing on volunteer testers or by using advanced lab techniques like cell culture tests. This is to ensure that NIVEA brings only the best products with the best customer experience to the end consumer.
The Leading Skincare Brand in Malaysia
NIVEA has been present in Malaysia since the 1980s, and it has quickly grown to become the No. 1 brand leader in its sector (as audited by Nielsen Market Research). To consumers, NIVEA represents skin and personal care with a strong foothold worldwide and in Malaysia.Over the years, NIVEA has brought many breakthrough products to Malaysians. Some of NIVEA’s most loved products include:
NIVEA Whitening Deep Serum Hokkaido Rose Deodorant: Using a formula that combines concentrated Vitamin C to nourish underarm skin with the essence of the precious Hokkaido Rose, the range offers deep nourishment for visibly radiant skin, repair for smoother skin and the long-lasting fragrance of Hokkaido Rose which delight the senses. The exquisite Hokkaido Rose, named for the region where it is cultivated, battles extreme temperatures and harsh conditions to bloom once a year for a month. The blooms are gently harvested by hand and the petals extracted for a single distillation process, to produce the purest rose extract. The Hokkaido Rose deodorant range is so well loved, it is also now available in the NIVEA Hokkaido Rose Whip Foam with 36x anti-oxidant power to deeply cleanse for rosy and healthy skin.
NIVEA Vitamin C&E Body Lotion: With the current pandemic situation, it is important to keep your body healthy – but it is equally as important to keep your skin healthy as well. The skin is severely affected by our ‘new normal’ lifestyle, which includes bathing more than usual. This can cause dry skin. Couple that with not being able to go outdoors, it will leave skin looking dull and lacklustre. While vitamin C is good for your body, it is also good for your skin. With NIVEA Vitamin C&E Body Lotion’s 10-in-1 skin nutrients with and vitamin C, it can help restore dull skin. The Vitamin E content is also a great helper in moisturising the skin in just seven days – leaving skin looking fairer, radiant and moisturised.
NIVEA Luminous630 AntiDark-Spot Serum: Uneven skin tone and dark spots on the face are a concern to many people globally. It can lead to confidence and self-esteem issues among sufferers. As a leading skincare brand, NIVEA has developed Luminous630 AntiDark-Spot Serum, a patented, breakthrough innovation in the anti-spot field. After ten years of research, NIVEA discovered a compound which works to inhibit the production of melanin – showing best-in-class performance and visibly reducing dark spots within four weeks.Not only that, NIVEA has is also a pioneer in men’s skincare products. In 1922, NIVEA introduced a range of shaving products to give men the creamier shaving experience they had been searching for. Later on, NIVEA introduced NIVEA MEN, a range of skincare products exclusively for men including deodorant, face care, shaving, and hairstyling. No longer did men have to use products that belonged to their wives, sisters or mothers, as they can now have a range of men’s products to call their own.
These innovative products have strengthened NIVEA’s position as the No. 1 brand and leader in the skincare market, generating not only customer awareness but also brand goodwill. When customers see NIVEA products on the shelves of their favourite retailer, they can reach for it knowing that they have the best products in their hands that will help them feel the best and fully confident.
NIVEA understands skin like no one else. That’s why NIVEA creates products that cleanse, nourish and protects skin, while giving it exactly what it needs – gentle yet effective care that keeps skin smooth, supple and radiantly beautiful. No matter who you are, what you do, or where you live, NIVEA is here to help everyone enjoy better skincare for life.