Smart Business Consultancy Limited


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Smart Business Consultancy Limited (herein “ SmartBiz ”)’s vision is to be the leading Fintech and Smart Retails ICT Solution provider in O2O customer experience. SmartBiz develops winning solutions based on Co-founder & CTO Ir Prof. Spencer Li’s recently published “after-COVID-19 “ABCDEF” Effects Model” - Artificial Intelligence, Blockchain/Big Data, Customer Experience, Digital Transformation, Emotion, and Fintech.

In May 2020, SmartBiz was awarded as one of 2,300 IT services providers of the HKSAR Distance Learning fund (D-Biz). SmartBiz has helped more than 50 applicants to apply D-Biz mainly on the WeChat mini-program and CRM.

At the same time, SmartBiz started to develop the prototype of O2O C3C CRM for retail customers. In February 2021, SmartBiz was glad to receive the financial subsidy from FAST aims to create new job opportunities in the FinTech sector and enrich Hong Kong’s FinTech talent pool to enhance the city’s competitive edge and reinforce its position as a leading international financial centre.

In Aug 2021, SmartBiz received Fintech Proof-of-Concept Subsidy Scheme, organized by the Financial Services and the Treasury Bureau of Hong Kong! This scheme aims at encouraging traditional financial institutions to partner up with Fintech companies to conduct Proof-of-Concept project on innovative financial service products. SmartBiz is developing the O2O C3C system with our strategic partners from the insurance industry.


Customer Experience Vision

In January 2021, co-founder & CTO Ir Prof. Spencer Li published a paper “How Does COVID-19 Speed the Digital Transformation of Business Processes and Customer Experiences?” which tries to foreshadow how new normality will take place, looking at digital transformation, business process, and particularly customer experience. SmartBiz’s vision is to focus on customers’ behavior, at the same time paying attention to a series of psychological effects and examining how “customer experience leaders” outperform their competitors using SmartBiz solutions in the next normal.

Customer Engagement Strategy

SmartBiz adopts an unique customer engagement strategy. SmartBiz tries its best to understand how customer CX design is converting non-believers and distractors ito advocates through active engagement.


SmartBiz chooses “after-COVID-19 “ABCDEF” Effects Model” as customer engagement framework. The model explores how organizations speed up the digital transformation of business processes for a better customer experience while reducing exposure to COVID-19. A solid clear digital transformation flow leads customers to choose leading technology solutions to increase their comparative competitiveness. A new way of O2O customer experience can change business practices.

Customer Engagement Strategy

SmartBiz also involves customer as partner. Ir Prof. Spencer is an evangelist and is frequent speaker in CX, digital transformation in the regional conference, academic seminars within 2 years. He also arranges special CPD training workshop for customer’s staffs to upgrade their knowledge and skill. Active customer engagement is enforced in the SmartBiz’s customer satisfaction journey as below.



All staffs of SmartBiz are asked to read the “Palgrave Handbook of Fintech and Blockchain – Chapter How Digital Transformation Improve Customer? (the author is Ir Prof. Spencer Li)”. All customers are well treated with CARE and guided with end-to-end customer journey.