Electrolux (Far East) Limited
Awards:
2021
Company introduction in brief
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years.We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. We create products and solutions that enable consumers to live more sustainable lives and save on energy, water and resources while striving towards more circular business models.
Under our brands, including Electrolux & AEG, we sell approximately 60 million household products in approximately 120 markets every year. In 2020, Electrolux had sales of SEK 116 billion and employed 48,000 people around the world.
At Electrolux, we are committed to drive a real change for people and for the health of our planet.
For more information go to www.electroluxgroup.com.
Consumer Experience Vision
Electrolux is putting consumers at the heart of its ambition to win in the marketplace and deliver outstanding experiences. Here we explain our three innovation areas, to meet the high demands of today’s consumer in a journey, towards sustainable profitable growth.Electrolux is putting consumers at the heart of its ambition to win in the marketplace and delivering outstanding consumer experiences takes center stage in the Group’s business model. Here we explain our three innovation areas to drive profitable growth while meeting the high demands of today’s consumer.
Taste, Care & Wellbeing Innovation means that we need a steady stream of consumer-relevant innovations under strong brands in key experience areas. We focus on enabling great-tasting food, great care for your clothes and healthy wellbeing in your home.
Branded star products with preferred partners are about leveraging the key products that truly deliver value at the key price points in the market and with the right brands. And we must bring them to market with preferred partners that help us execute this with high quality for the end consumers.
Engaging ownership and quality experiences is the third part. We want to give consumers a great ownership experience through a smart, connected home ecosystem that is focused on peace of mind, responsiveness, inspiration and perfect results. This also creates opportunities for personalized revenue streams from accessories, consumables, parts and services. Connectivity is more than anything about establishing a meaningful relationship with the owners to help them get more out of their product. This is how we create loyal repeat customers.
Engaging ownership and quality experiences is the third part. We want to give consumers a great ownership experience through a smart, connected home ecosystem that is focused on peace of mind, responsiveness, inspiration and perfect results. This also creates opportunities for personalized revenue streams from accessories, consumables, parts and services. Connectivity is more than anything about establishing a meaningful relationship with the owners to help them get more out of their product. This is how we create loyal repeat customers.
Consumer Engagement Strategy
A clear consumer focus has set us apart, thus, we are committed to creating outstanding experiences to consumers over the lifetime of their appliances. We provide Ownership Solutions as a unique selling proposition to engage our consumers to drive brand preference and loyalty through the following aspects:On-boarding : We create a seamless consumer experience to transition the consumers from purchase to ongoing product use.
Ongoing use : Not only with our premium and high quality product, we build strong relationship with consumers through interactive and engaging content that elevates product experience.
Repair & Service : We give the consumers peace of mind by driving best-in-class consumer experience through quality, reliable, and supportive services through omnichannel interaction.
Repurchase : We build brand preference and loyalty which inspire the consumers and ensure Electrolux remains the brand of choice for all future purchases.
