Miramar Group (Hong Kong)
Awards:
2021
Established in Hong Kong in 1957, Miramar Group is a group with a diversified business portfolio comprising stylish hotels and serviced apartments, property rental, food and beverage, and travel services in Hong Kong and Mainland China. We are committed to total customer satisfaction, with a focus on providing turnkey solutions and superior services to all our customers. We always enhance our services and customer engagement through diversified offerings and ongoing optimizations of programmes and products.
Exclusive Membership Programme Mira Plus
Miramar Group introduced the exclusive lifestyle membership program Mira Plus, to offer exclusive and one-of-a-kind prestigious experiences from dining, accommodation, spa, shopping to travel. It covers extensive year-round offers and seasonal promotions exclusively for members, and aim to provide consistent and customized experiences to our loyal customers on an ongoing basis.Brand New e-Commerce Platform Mira eShop
In view of the shifting local consumption patterns and rising demand on electronic payments and e-commerce, Miramar Group has launched its e-commerce platform Mira eShop with continuous enhancements to optimize customer experience, by diversifying product categories and introducing new payment options such as Alipay HK and WeChat Pay HK. Exclusive offers and promotions have been tailored including takeaway and dine-in offers, spa treatments and package food.Continued Customer Experience Enhancements
As the top hospitality group in Hong Kong, Miramar Group owns and operates Mira Place, the shopping, dining and business hub comprising 500,000 sq. ft. of retail space, 700,000 sq. ft. of Grade-A office space and 5-star hotel The Mira Hong Kong. Its food and beverage business Mira Dining provides dynamic experience in personal and business dining as well as curating parties & events with a collection of cosmopolitan restaurants.At Mira Place, we have always made an all-out effort to enhance customers’ shopping experience through improving mall facilities and amenities, including the upgrade of membership programme and mobile app, refinement of arcade layout, and upgrade of lavatories and concierge. The Group has continued to instill dynamism and a sense of freshness into the mall through optimizing tenant mix, introducing new brands and organizing themed and seasonal events, including annual music festival Gimme LiVe.
As the first member property of Design Hotels™ network in Hong Kong, The Mira Hong Kong has been creating unprecedented experiences with new services, by rolling out interestingly themed staycation packages along with innovative technological elements, such as virtual reality gaming experience, in order to engage our customers with unrivalled excitements. The seasonal campaign “Summer World Tour” offers 34 thematic experiences through 180 workshops and the brand new game floor Mira Wanderland, delivering an aspiring adventure for families.
From Michelin-acclaimed fine-dining to hip and cozy bistros, Mira Dining has over 40 years of experience in providing exquisite dining experiences, to transport guests to fresh new venues of comfort and relaxation to enjoy all the best quality food. All restaurants are equipped with most advanced epayment gateways, to facilitate customer demands on payment trend. On top, we partner with Pinewood Wine to present Doudet Naudin wine pairing dinner at renowned Tsui Hang Village recently, to curate creative dining experience by mixing Cantonese cuisine with French wine.
