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Delivering a great customer experience (CX) is a critical competitive differentiator for any marketing professional. Artificial intelligence (AI) has gained...

As the rest of the world struggles with the consequences of the COVID-19 pandemic, marketing executives look forward to a...

It has been established that last year, consumer behaviour changed rapidly, and it will stay for a long time. Also,...

5W Public Relations released a report called ‘2020 Consumer Culture Report’ highlighting that 71 percent of consumers prefer to purchase...

Everyone has their preferences when it comes to fashion. What makes every fashion and apparel retailer different is the competitive,...

Over a billion people in the Asia Pacific also lack structured financial services. Looking closely at Southeast Asia (SEA), financial...

According to a Boston Consulting Group report, the implications of the current pandemic on businesses have indeed been felt across...

Last year, the COVID-19 pandemic changed all aspects of everyone’s professional and personal lives. Once enticing markets may have vanished,...

Almost everyone has at least a social media account. A study by Statista revealed that there are 4.14 billion social...