Why McDonald’s Is Recession-Proof
During recessions, consumer behavior tends to change in fairly predictable ways. The hardest-hit businesses are, of course, the most unnecessary....
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Food & Beverages
Coca-Cola Plays Catch-Up With New Consumer Trends
With more than 1.9 billion drinks served every day, Coca-Cola is one of the world's largest beverage companies. From its...
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Red Bull Business Model: Diversifying into the future
In 2019, Red Bull sold one can for almost every person on the planet. But besides selling 7.5 billion cans...
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Six Domino’s retail customer experience innovations — how a delivery boy built Domino’s
The story about Domino's pizza is a fascinating story about a man called Tom Monaghan, who went from being an...
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McDonald’s Hot Coffee Case and the Customer Experience
We all know that the coffee McDonald’s sells is too hot to drink when served. If you put it to...
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Baking the Stress Away – How a Baking Supplies Company Connected With Consumers
When the World Health Organisation (WHO) declared the COVID-19 outbreak as a pandemic, governments worldwide mandated their citizens to stay...
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5 Marketing Tips For Small Businesses
https://youtu.be/Pmlpna2Vm-4
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Customer Experience Trends in 2021 That You Should Look Out For
2020 has been a year full of unprecedented events that we will remember for years to come. However, the event...
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Burger King’s Creative Social Media Strategy
Marketing campaigns are a core part of the customer experience. If a brand want sot stand out in a crowded...
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Examples of Impressive Initiative and Customer Experience
2020 has been a rough year for everyone. COVID-19 has thrown the world into disarray, and it will likely be...
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