Global

It is a given that poor customer experience and customer service means that consumers will be driven away from a...

Forrester has recently unveiled the touchless version of FeedbackNow, a real-time CX data collection solution at the point of experience...

Creating a strong base of loyal customers is important to any business. While it essential for a business to treat...

When trying to market a product to new customers, your first instinct might be to espouse as many virtues that...

To many around the world, shopping can be therapeutic. That is until customers reach the queue for the checkout counter...

Retailers would usually look upon the year-end with great anticipation. No one can blame them, as said season has generally...

When we talk about retailers, only a few specific brands come to mind. The unfortunate truth is that many of...

Businesses have come to realise that a strong and impactful customer experience can hold a lot of weight in the...

Unlike many traditional brick and mortar businesses, demand for e-commerce brands have skyrocketed as retail operations have come to a...

Article by David Truog, Vice President and Research Director at Forrester One of the most common obstacles to CX transformation...