General

2020 has certainly been a very memorable year, albeit for all the wrong reasons. The Covid-19 pandemic has served as...

The term “customer experience” (CX) doesn’t seem to have a standard definition, but it’s often used interchangeably with customer journey,...

Many customers have fallen out of the habit of doing business; no small thanks to the Covid-19 pandemic. As such,...

It seems like we are far from seeing the light at the end of the tunnel surrounding the global pandemic....

2020 has been a year full of unprecedented events that we will remember for years to come. However, the event...

It goes without saying that the Covid-19 pandemic has devastated the global economy. Physical contact has gone out the window...

During this COVID-19 pandemic, businesses need to be able to move faster and respond to changing market dynamics. Hence, many...

Because of growth and competition in the digital era, many marketers overwhelm their consumers with messages and choices that are...

Do you recall the last time a customer came to you with a disastrous situation. Did you think that it...

Here’s the thing about marketing, it’s expensive, and that’s a fact. But, it is also necessary to drive in the...