General

For the most part, people do not like listening to a telemarketer pitch a product to them; not do they...

Got a happy customer who is singing your praises? Then why not give them a megaphone? According to extensive research...

Today, more and more leaders and companies are coming to the realisation that digitisation is the ‘new normal’. This is...

The COVID-19 pandemic has resulted in a global economic downturn. Businesses are shutting down, some even permanently as commerce and...

In today’s digital age, email marketing is one of the key areas that can provide a highly engaging customer experience....

For weeks now, COVID-19 has ravaged economies as nations go into lockdown to prevent the spread of the coronavirus. When...

Microsoft Corp on Monday said it had won a five-year deal with Coca-Cola Co to supply business software, including its...

Back in December, Uber CEO Dara Khosrowshahi was touting the broader potential of the company’s food-delivery model. “We can extend...

Satisfied customers are loyal, but appreciated customers are even more so. The best way to make a customer or prospect...

It’s probably safe to say that few of our organizations, no matter how well-meaning, eased perfectly into these new routines...