Building Hyper-Personalisation of CX
As the rest of the world struggles with the consequences of the COVID-19 pandemic, marketing executives look forward to a...
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Customer Experience
Are You Delivering “Comfort and Joy” to Your Customers?
Customer service professionals spend a lot of energy today on the comfort side of customer service. We even have metrics...
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Women Choose Authenticity in Brands
5W Public Relations released a report called ‘2020 Consumer Culture Report’ highlighting that 71 percent of consumers prefer to purchase...
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Baking the Stress Away – How a Baking Supplies Company Connected With Consumers
When the World Health Organisation (WHO) declared the COVID-19 outbreak as a pandemic, governments worldwide mandated their citizens to stay...
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Retail is Not Dead: How Retailers are Thriving During COVID-19
By Mike Lemon While there’s no doubt that COVID-19 has hit retailers hard, the fact is that retail has been...
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Better CX Insights with Customer Analytics and Social Media
Almost everyone has at least a social media account. A study by Statista revealed that there are 4.14 billion social...
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Making AI-Powered Decisions from a Customer’s Point of Contact
The word is more connected than ever before. Hence marketing and customer experience (CX) are increasingly intertwined, and marketers need...
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Leverage Advanced Predictive Analytics for Meaningful Customer Engagement
A positive experience is the foundation of meaningful customer engagement and drives sales, whether with a brand, product, service or...
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Transforming the Customer Experience From the Inside Out
I’ve written about inside out thinking and behavior a few times, but today’s focus on inside out is a little different. I often receive...
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How Should CMOs and CIOs Work Together to Enhance CX?
The pace and action of insights will be an overarching focus and main investment area for many Asia Pacific (APAC)...
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