UnionBank of the Philippines embarked on a digital transformation journey in 2016, long before the COVID-19 pandemic underscored the importance of digital readiness.
This forward-thinking approach has enabled Union Bank to position itself as a digital trailblazer in the financial sector, allowing it to scale its operations efficiently and stay ahead of the curve.
One of the most striking aspects of UnionBank’s digital transformation is the overhaul of its customer touchpoints.
The bank has gone the extra mile to provide a seamless and enhanced experience for its customers.
From transforming physical branches into today’s ‘Arks’ — advanced, digitally-integrated spaces catering to customers’ various needs — to developing user-friendly, online banking applications which allow them to conveniently access their accounts and manage their finances within the comforts of their homes, and even the creation of a specialised platform which addresses the unique needs of corporate clients.
UnionBank’s tailored approach is an excellent demonstration of the bank’s commitment to meeting the diverse requirements of its customer base, as it embraces the advantages of the digital age.
UnionBank’s core strength lies in transaction banking, with 51% of its deposits originating from corporate clients, surpassing the industry benchmark of 45%.
The adept manner in which they handle their transaction banking processes has led to quicker and more secure financial transactions and has earned the trust of their corporate clients in the process.
Unionbank recognises the evolving business landscape and is committed to helping other enterprises succeed in the digital age by ushering in a new era of innovative transaction banking solutions.
Unionbank aims to empower businesses — to be built for beyond.