Standard Chartered Bank has highlighted the full extent of its capabilities and its ability to create possibilities for businesses and individuals in its latest global campaign, aligning with the bank’s vision “Here for good”.
Also known as “Possibilities Everywhere”, the campaign runs from early November until December 31 in Hong Kong, Singapore, United Arab Emirates (UAE), China, Taiwan, Europe, America and Kenya.
Done in collaboration with Publicis Groupe Singapore and Dentsu, the campaign aims to signal a new chapter for the bank showcasing the full force of its capabilities, targeting affluent and corporate consumers.
As part of the campaign, a one-minute video is launched, featuring people who have growth ambitions, as well as those who are building and growing their wealth, exploring new trade corridors. It illustrates how the bank helps customers to connect potential to possibilities.
In terms of marketing strategies, a spokesperson from the bank told MARKETING-INTERACTIVE that Standard Chartered builds awareness, consideration and brand imagery of the bank as the preferred bank for clients who want to unlock cross-border possibilities across our dynamic market footprint – be it affluent or corporate.
The film is available in cinemas, YouTube, inflight, as well as Standard Chartered’s Instagram, Facebook and LinkedIn. Moreover, the key visuals are available on Bloomberg Businessweek, Financial Times, SCMP and SIA Priority Magazine.
Additionally, the campaign has leveraged out-of-home (OOH) advertisements by placing ads at airports, bus shelters and bodies, Central MTR concourse, Causeway Bay MTR ring zone in Hong Kong.
Sarah Hagan, global head, corporate affairs and brand at Standard Chartered, said, “Here for good has defined us for over a decade and remains Standard Chartered’s powerful, distinctive brand promise to the world.”
‘It is a promise grounded fully in our business, drawing energy and relevance from the clients we support every day. The campaign will shine a light on the good outcomes we enable, and the power of our global network and connections across some of the most dynamic markets in the world,” she stated.
Back in October, Standard Chartered highlighted its ability to “see beyond the obvious” in its regional campaign, bringing to life its vision for Priority Banking wealth management to a globally minded, forward-thinking clientele.
Setting itself apart from conventional banking campaigns which relied on celebrities, this initiative was rooted in human truths within the affluent segment, illustrating Standard Chartered’s ability to deliver wealth opportunities that transcend the obvious.