Hong Kong Life has a long-standing dedication to providing excellent products and services and continuously grip on the innovative InsurTech in order to deliver a fresh experience to valued customers.
“iAM Smart” offers different one-stop personalised digital functions that allow users to surf online through their mobile devices in a smart and convenient manner.
Last year, Hong Kong Life made history to become the first life insurance company to adopt “iAM Smart” authentication for account login.
Such an authentic function can provide customers with a secure and convenient way to access the “client corner” of Hong Kong Life and enjoy various insurance services without the hassle of memorising the username and password.
Hong Kong Life’s adoption of “iAM Smart” enables customers to log into their accounts by using their personal mobile phone’s biometric authentication and a single digital identity.
Hong Kong Life has been continually exploring ways to expand and enhance the application of “iAM Smart”. This year, Hong Kong Life has achieved another milestone by integrating “iAM Smart” e-ME Form Filling function into the online application journey for new customers.
It is a first-in-market achievement for the Hong Kong insurance industry. When new customers apply for Hong Kong Life’s online insurance products, they can authorise the use of “e-ME” Form Filling function from “iAM Smart” and their personal information will be automatically filled-in.
“e-ME” Form Filling function will ensure the accuracy of the information and shorten the application process. This innovative service implementation was developed in collaboration with MediConCen Limited, an InsurTech startup company, while Hong Kong Life acted as the project sponsor.
The project was carried out under the auspices of the Fintech Proof-of-Concept Subsidy Scheme offered by the Financial Services and the Treasury Bureau.
The Chief Operating Officer of Hong Kong Life, Margaret Tsang, said, “In today’s digital era, it’s apt to make use of the power of technology to satisfy different customer needs and deliver meticulous services. Riding on the success of being the first Hong Kong insurer to adopt ‘iAM Smart’ authentication function last year, we take great pride in being the first insurer again to apply another groundbreaking ‘iAM Smart’ technology to our online service this year.”
“When applying for Hong Kong Life’s online insurance products, customers can make use of the ‘e-ME’ Form Filling function from ‘iAM Smart’ and their personal information will be filled in automatically, improving the information accuracy and time efficiency. Moving forward, we will continue to explore and expand the applications of the ‘iAM Smart’, further enhancing our digital services to optimise the customer experience,” she added.