Denise Lee Yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. Extraordinary brands including Frito-Lay, New Balance, Nautica, Brookstone, Jamba Juice, and Road Runner Sports have called on Denise, an established speaker, author, and consulting partner.
Denise draws upon a unique experience base cultivated through a mix of advertising agency and client-side marketing positions, including lead strategist at advertising agencies for Burger King and Land Rover, and marketing leader and analyst at Jack In the Box restaurants and Spiegel catalogs.
She is a popular speaker and writer, having addressed national audiences at conferences like the Consumer Electronics Show, Marketing Forum, and American Marketing Association and has been featured in publications like The Wall Street Journal, Brandweek, Advertising Age, CMO Council’s Marketing Magnified, and the AMA’s Marketing Management. Denise writes the monthly Brand New Perspectives column for QSR Magazine. Her blog, brand as business bitesTM (www.deniseleeyohn.com/bites/best-bites) was voted one of the Top 20 Marketing Blogs that Marketing Executives Actually Read.
Denise has received awards from the American Marketing Association, HOW magazine’s Interactive Design competition, the Financial Communications Society, Sony Corporation, and Sony Electronics Inc.