The word is more connected than ever before. Hence marketing and customer experience (CX) are increasingly intertwined, and marketers need to understand customers using CX data to create personalised experiences.
However, traditional marketing platforms only concentrate on marketing response data (such as clicks) and cannot leverage CX data from across the customer journey. By focusing only on data integration, the first generation of CDPs attempted to solve this challenge but lacked intelligent decision-making and was not built for marketers or CX professionals.
The SmartHub CDP platform from Blueshift combines the data fidelity of a CDP with the intelligence needed to make real-time decisions for marketers. This platform allows advertisers to combine 360-degree CX data and make AI-powered decisions from large amounts of data and distribute the decision to every point of contact in the customer journey.
In a recent study conducted by Forrester Research, the platform has been adopted by leading global brands such as LendingTree, Discovery Inc., Udacity and the BBC. It has been shown to deliver 781 per cent of ROI.
“With the increased urgency towards digital transformation, we have seen an increased demand for a SmartHub CDP that can not only unify silo-ed data, but also unify silo-ed experiences”, said Vijay Chittoor, co-founder and CEO of Blueshift.