CXP - Customer Experience Asia
  • Home
  • News
  • Video
  • CX Experts
  • Industry
    • Airline
    • Automotive
    • Banking
    • Consumer Goods
    • Food & Beverages
    • Logistics
    • Online
    • Retail
    • Tech
    • Telecom
    • Travel & Tourism
  • Reports
  • Events
  • PR Newswire
  • Awards
No Result
View All Result
  • Home
  • News
  • Video
  • CX Experts
  • Industry
    • Airline
    • Automotive
    • Banking
    • Consumer Goods
    • Food & Beverages
    • Logistics
    • Online
    • Retail
    • Tech
    • Telecom
    • Travel & Tourism
  • Reports
  • Events
  • PR Newswire
  • Awards
No Result
View All Result
No Result
View All Result
Home Customer Experience

Making AI-Powered Decisions from a Customer’s Point of Contact

byTeam CXP Asia
February 25, 2021
Making AI-Powered Decisions from a Customer’s Point of Contact

The word is more connected than ever before. Hence marketing and customer experience (CX) are increasingly intertwined, and marketers need to understand customers using CX data to create personalised experiences.

However, traditional marketing platforms only concentrate on marketing response data (such as clicks) and cannot leverage CX data from across the customer journey. By focusing only on data integration, the first generation of CDPs attempted to solve this challenge but lacked intelligent decision-making and was not built for marketers or CX professionals. 

The SmartHub CDP platform from Blueshift combines the data fidelity of a CDP with the intelligence needed to make real-time decisions for marketers. This platform allows advertisers to combine 360-degree CX data and make AI-powered decisions from large amounts of data and distribute the decision to every point of contact in the customer journey. 

In a recent study conducted by Forrester Research, the platform has been adopted by leading global brands such as LendingTree, Discovery Inc., Udacity and the BBC. It has been shown to deliver 781 per cent of ROI. 

“With the increased urgency towards digital transformation, we have seen an increased demand for a SmartHub CDP that can not only unify silo-ed data, but also unify silo-ed experiences”, said Vijay Chittoor, co-founder and CEO of Blueshift.

Tags: Technology
ShareTweetSharePin
Team CXP Asia

Team CXP Asia

Next Post
Ian Golding

Ian Golding

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

AI-Made Videos Drive 50% More Potential Buyers to Car Ads

AI-Made Videos Drive 50% More Potential Buyers to Car Ads

September 15, 2022
Future of Working Out away from the Gym

Future of Working Out away from the Gym

April 21, 2021
Building the world’s computer with Microsoft Datacenters

Building the world’s computer with Microsoft Datacenters

April 20, 2021
The Future Of Travel And Tourism In A Post-COVID World

The Future Of Travel And Tourism In A Post-COVID World

April 26, 2021
Top 10 Leading CX Brands In Taiwan

Top 10 Leading CX Brands In Taiwan

December 21, 2020
Simplified Customer Experience

Simplified Customer Experience

October 14, 2020
Load More

Asia's leading portal for customer experience news and intelligence.

Follow Us

Browse by Category

  • Air Taxi
  • Airline
  • Automotive
  • Banking
  • Consumer Goods
  • Customer Experience
  • CX Experts
  • E-commerce
  • Events
  • Food & Beverages
  • General
  • Global
  • Industry
  • Insurance
  • Logistics
  • Medical
  • News
  • Online
  • prnewswire-feeds
  • Reports
  • Retail
  • Tech
  • Telecom
  • Thought Leaders
  • Travel & Tourism
  • Uncategorized
  • Video

Contact Us

  • About
  • Contact

© 2023 Customer Experience Asia. All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Video
  • CX Experts
  • Industry
    • Airline
    • Automotive
    • Banking
    • Consumer Goods
    • Food & Beverages
    • Logistics
    • Online
    • Retail
    • Tech
    • Telecom
    • Travel & Tourism
  • Reports
  • Events
  • PR Newswire
  • Awards

© 2023 Customer Experience Asia. All Rights Reserved.