Scotiabank announced its use of C.MEE to enhance the customer experiences with the bank. C.MEE uses disruptive software that optimizes big data and artificial intelligence (AI) to achieve the goal.
Thanks to AI technology to anticipate consumer needs, customers will get consistent and timely advice regarding their finances whenever they need it.
“C.MEE lets our customers engage with us on their own terms, obtaining the financial advice they need, when and how they want it,” said Phil Thomas, EVP Customer Insights, Data and Analytics, Scotiabank.
With C.MEE, Thomas added, they will use big data and AI to gain a comprehensive understanding of what the bank wants from customers. In exchange, when it’s essential to them, they offer personalized financial advice.
Scotiabank’s C.MEE utilizes the Global AI Platform of the Bank to evaluate data through a branch, mobile, web, contact centre and email customer touchpoints to decide what advice is most important to a customer at any given point of interaction. With C.MEE, not only does Scotiabank offer relevant advice to clients, but also via the platform they choose. C.MEE’s strength is the sophistication of AI. C.MEE is continually learning and knowing more about where clients are in their lives and their financial habits, taking advantage of consumer activity, maximizing the value of the advice given.
“Scotiabank continues to innovate with AI to deliver better banking experiences for our customers, building on the Bank’s efforts to drive digitization and technology modernization across the Americas,” said Michael Zerbs, Group Head Technology and Operations.
Scotiabank has benefited more than 375,000 customer receives loan assistance plans since the COVID-19 pandemic erupted and offered advice to thousands of clients to help them tackle difficult times.