GNC Holdings, Inc. has chosen FirstSpirit to drive engaging customer experiences for its e-commerce company. Using FirstSpirit makes personalising and publishing content simple and easy for marketers. FirstSpirit’s fast time to market, AI-driven customisation capabilities, restricted IT support needs and in-depth integration with Salesforce Commerce Cloud make it easy for business users to create high-quality content.
It is estimated that the Digital Experience Platform market will rise from US$7.5 billion in 2018 to US$15.5 million by 2025 at a CAGR of 10.9 per cent. Companies want to deliver thrilling, interactive experiences that turn loyal fans into customers. FirstSpirit offers powerful workflow and collaborative tools that make it easy for advertisers to create engaging experiences powered by content. In today’s world, where more people work remotely, it is necessary to have management skills for the enterprise-class experience.
Unlike monolithic CMS solutions, versatility and speed are supported by e-FirstSpirit Spirit’s DXP and hybrid headless CMS. Forrester has lauded the relationship between e-spirit and Salesforce Commerce Cloud.
“One of our strategies for competing in today’s crowded e-commerce market is to create a seamless, engaging customer experience across web, mobile and other channels that increases customer loyalty,” Daniel Frattaroli, Director of eCommerce, GNC.
As a result of its deep integration with Salesforce Commerce Cloud, GNC picked the FirstSpirit DXP with hybrid headless CMS. e-Spirit’s AI-driven content personalisation engine would make it easy for GNC’s teams to add customised content to its commerce experiences.
Developers, marketers, and other professionals with digital expertise no longer need to be connected to a conventional CMS or pure-play headless CMS, which for business teams lacks scalability and ease of use. The effect is the capacity for each customer to build and produce the ideal connected digital experience in the correct sense and at the right time and place to drive interaction and revenue.