About a week ago, CES 2021 concluded with a wave of new products and announcements that influence consumers and how brands communicate with them and have better customer experiences.
Below are the three most significant announcements related to CX.
Tech For Health And Wellness
Consumers are more focused on their health and wellbeing in 2021 than ever before. They want strategies that make it easy to safeguard their health and their families’ health. To enhance peace of mind, businesses across all sectors should use this new technology to integrate health and wellness into their experiences.
Hence, there are many tech products for health and wellness during the event.
With Project Hazel, Razer has taken a techy approach to face masks intended to resolve the usual mask issues. A UV light charge case for disinfection is used by the N95 respirator prototype and has an integrated microphone and amplifier that makes it easier to talk up and be heard while wearing the mask. The mask also features lights for added style and to showcase charging speeds.
With its CareOS Thermis smart mirror, which serves as a personal wellness assistant, Baracoda won CES awards. Themis is a portable mirror designed to promote home wellbeing and wellbeing through features such as everyday temperature and vital controls and skin analysis with gamified AR technology in areas such as grooming, mental health and preventive healthcare.
For CX professionals, any improvement in mobile technology counts. Most of their interactions with brands on their phones are done by modern consumers, which means that businesses need to change their experiences to fit the newest technologies.
Foldable smartphones were all the rage at CES 2020, but this year took things up a notch with rollable smartphones. Both LG and TCL unveiled teasers of phones with rollable screens that should be released later this year.
Rollable phones aren’t yet in production. Brands that are on the cutting edge of integrating new technology like rollable screens will have a leg up on the competition.
Robots For Everything From House Cleaning To Emotional Support Pets
Samsung unveiled Bot Handy, a good robot on a rolling base with a long arm and a clamp at the end. The robot is designed to be handy and perform tasks like cleaning up messy rooms.
Moflin has soft fur and is programmed with AI emotional capabilities to interact with people as a real pet would. The robotic pet’s sensors help it evaluate its surroundings and respond differently to different people.
Robotic technology has the potential to create seamless and convenient customer interactions. Brands can use the technology that helps Moflin build relationships to strengthen customer experience relationships.
Technology is continuously evolving and plays a significant role in customer experience. Much of what was unveiled at CES 2021 would have been unthinkable even just a few years ago.