Widen, digital asset management (DAM), and product information management (PIM) software company has announced its collaboration with Jahia, a digital experience platform (DXP) organization. The partnership will enable both companies to serve brands and enterprises on a global scale efficiently by digitally transforming their customer offerings.
With a brand’s perception and recognition built on how the brand is seen by the world, the value of its digital assets is rising. Hence, for marketers to deliver the highest value to their customers efficiently, the marketing teams need better accessibility, faster application, and less duplication of data.
“Widen is always looking to better serve its customers with functionality that is important to their business needs. Through our strategic partnerships with best-in-breed companies like Jahia, we are able to serve our clients’ DXP needs through a robust integration, and ultimately help our customers utilise their DAM to its fullest potential, meeting their business goals, ” said Jamie Liechty, Partner Manager, Widen.
Jahia serves as the foundation of the entire marketing technology stack of an organization. It is ideally suited for marketers to take full advantage of their Widen assets with a scalable architecture, cloud infrastructure, and deep integration capabilities.
“We are committed to providing our customers with a stackable platform that brings content and customer data together so brands and businesses can deliver engaging, personalised experiences faster. By enabling our customers to leverage Widen’s DAM capabilities with our award-winning DXP, we’re further proving the reality that marketing stacks are built, not bought,” stated Rachel Bland, Vice President of Product Management, Jahia.
Combining Jahia and Widen enriches Jahia-powered websites and applications with Widen’s DAM capabilities, enabling mutual customers to:
- Easily find and add Widen assets to their Jahia content
- Benefit from lighter and faster pages with Widen’s dynamic image resizing capabilities
- Integrate in real-time, ensuring Widen assets are always up-to-date in Jahia
- Track usage and engagement via Widen’s asset-level analytics