Zendesk, a provider of CRM solutions, has entered into a strategic alliance with WhatsApp to enable businesses to connect with consumers immediately, exchange information, and respond to questions on Messenger and Instagram through WhatsApp and Facebook’s other messaging services.
Over 34,000 forward-thinking Zendesk customers have already shown strong demand for Facebook’s messaging channels by adding WhatsApp or Messenger to their support offerings as customers turn to message as a primary way to connect with friends, family, and businesses, Zendesk said in a statement.
“There are significant shifts in the ways customers are choosing to interact with businesses – most notably a 50 percent surge in usage of messaging channels over the first half of 2020. We are committed to helping businesses embrace the trends that are here to stay,” said Adrian McDermott, president of products, Zendesk.
Businesses should incorporate out-of-the-box Zendesk messaging features to their website and mobile apps to enable consumers to have WhatsApp, Messenger, and Instagram conversations. Among other aspects, the service helps with instant responses in automatic messaging workflows and enabling further customization to meet different customer needs.
Among other aspects, the service helps with instant responses in automatic messaging workflows and enables further customization to meet different customer needs.