In a search to modernize and increase the customer experience, Athletic pioneer New Balance will introduce Apotos cloud-based apps throughout its retail footprint in North America and Europe. According to a press release, the technology would include increased delivery choices, streamlined merchandise availability, and seamless experiences throughout networks.
Almost every part of New Balance’s retail operations will be touched by Aptos technology, from how the business interacts with shoppers to how orders are collected and fulfilled to inventory management.
“For more than 100 years, New Balance has been a brand and business in motion — we were born to move,” in the release, Stephanie Smith, VP of Retail, North America, at New Balance, said.
Smith further added, “The same energy and passion that we invest in our products, people and communities can be found in our commitment to offering modern, differentiated and highly satisfying customer experiences.”
“In Aptos, we see a global technology partner that is investing in the future of retail,” Ravi Shankavaram, New Balance CIO, said in the release. “By harnessing the power of SaaS and microservices and tapping into proven-at-scale and functionally rich solutions, we are excited to move forward on our retail and omni innovation journey with Aptos and a unique shopping experience.”