Living Edge recorded a huge 82 percent revenue increase in the first month after optimizing their e-commerce site in May 2020. According to them, if customers engage with the brand in its beautiful showrooms or through its redesigned website, a tailor-made experience is crucial to the success of Living Edge.
Also, they’re now continuously seeing sales rise 250-300 percent above last year’s comparable sales. The CEO and COO of Living Edge, James Morton, gives his tips on how to create a successful e-commerce strategy.
Living Edge realized in 2017 that its obsolete IT systems were inhibiting growth. Morton also noticed that the old Living Edge website did not reflect the company to the same level as their award-winning showrooms.
Recognizing changing customer preferences has allowed Living Edge to optimize its website to meet the needs of home customers as well as architects and designers effectively. Until committing to an in-person visit, people wanted to be able to search the product selection in depth instead of simply using the website to explore Living Edge or locate a shop.
To build a bespoke experience targeted to home or B2B clients, Living Edge undertook a full website upgrade. Their e-commerce integration has also significantly improved, with the inclusion of several more product lines and a live chat feature. Morton says 20% of Living Edge’s online revenue is now accounted for by clients who receive advice via live chat immediately before a purchase.
While it took time and money for the IT redesign, Morton is glad Living Edge took a leap of faith. He says that businesses shouldn’t avoid investing in IT.