So far, there is no available method yet to predict what the consumer wants in the future. However, some say data analytics could be the answer.
The sales and service teams can get in-depth insights into customer behaviour, foresee campaigns’ outcomes, or show their clients current data. So, to get that, they break a large amount of data into small size data for analysis using data analytics. Nevertheless, the method’s benefit is more than meets the eye. Here are other advantages sales and service teams need to know.
Connect With Customers Again
The sales and service team will not be able to get the insights that they need if they have to deal with large and old data, as well as an out-dated system. According to Jason Lumsden, Director of IT for Boston Red Sox, usually insufficient data is because of multiple calls to the same customer because of the same product offer. Or, as he puts it, “It wasn’t a good customer experience.”
Therefore, he stresses one significant point, which is data hygiene practices. So, the team needs continuously purging bad data within a CRM system, setting a system where it automatically deletes identical records and integrates data properly across departments to create a single view of customers.
Know What’s In Trend and Anticipate Results
COVID-19 has changed the way companies doing their business. Some even venture into an unfamiliar area. For instance, a sales team might be wondering how they can approach a brand that is now completely online, and what are the reasons behind the customer towards physical store shopping attitudes.
Hence, the sales team can use data analytics to spot what is trending and identify new customer behaviour patterns. For example, businesses can reallocate their resources to e-commerce when they see a trend in online sales. Using this information, the sales team can devise online-only promotional campaigns to generate revenue.
Strong Bond With Customers
Brands can provide their customers with a more personalized experience using data analytics. It can analyze all available customer data that include goals and important life events. Once they have the right data, sales teams can assure customers that they will have a great experience and personalized interactions.
To summarize, data analytics is not the only tool available, and it cannot give all the answers. However, using the right tools can help sales and service teams in the long run. Plus, what they have right now can closely connect them with customers and anticipate future outcomes for success across the organization.