One of the world’s most recognisable analytics company Talkwalker, ha published the results of their latest report – The Brand Love Story 2020. As the title suggests, the report details consumer perception on some of the most beloved brands in the world.
This report comes at a pivotal time, as brands around the world are scrambling to adapt to the ‘new normal’ that has been brought about by the COVID-19 pandemic. Brand love is known to improve consumer loyalty & advocacy.
Some Asia Pacific brands that ranked highly globally include Singapore Airlines, Tiger Beer and Giant Hypermarket. The results were generated from a quarter of a billion conversations around 781 brands over the last 6 months of 2019. Said results were gathered via the use of Talkwalker’s own proprietary AI that was able to identify signals that predict brand love.
“We dived deep into what it takes for a brand to be loved. We’ve looked at various factors to identify brands that are making a difference in their industries – more than just the volume of mentions, we looked at how they are engaging their audience, and truly impacting the community,” says Ben Soubies, Talkwalker JAPAC Managing Director.
Talkwalker also highlighted Asia Pacific’s homegrown brands that are making waves across verticals including Marina Bay Sands (hospitality), Billabong (retail), Maxis Communications (telco), and Lazada (eCommerce).
“We want this report to provide inspiration and benchmarks for brands in Asia Pacific and Japan to focus on building a meaningful connection with their audience,” Ben continued. “This is why we’ve looked at brands from a range of industries that epitomize the idea of brand love.”
The full Talkwalker Brand Love Story 2020 can be found here.