The Zendesk Customer Experience Trends Report 2020 highlights few key elements that drives customer success. One of it is, Customer loyalty that can help drive the success of a business. The data is clear from the report:
- 74% of customers feel loyal to a particular brand or company
- 52% of customers report going out of their way to buy from their favorite brands
But loyalty must be cultivated and maintained—and without the right care, it’s easily lost.
Influenced by each step of the experience that customers have with your company, from marketing promotions to the transparency of pricing models, and from the ease of the sales cycle to the quality of your customer service, loyalty also extends to the experience that customers have within your actual products or services.
The survey findings underscore this reality. With the Zendesk Benchmark data index of 45,000 companies using Zendesk, this report explored how top companies provide experiences that keep customers returning and the best practices that separate the leaders from everyone else.
The Zendesk Customer Experience Trends Report 2020 is now available to download. The full report includes:
- Key findings on customers expectations when they engage with businesses
- The top 5 trends in the customer experience industry in 2020
- Benchmark data from leading companies that separate from their competitors