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Top 10 leading CX brands in The Netherlands

byTeam CXP Asia
February 26, 2020
Top 10 leading CX brands in The Netherlands

In Netherlands, customer experience is strong. Amongst the leading brands, mastering customer experience is a norm. Customer expectations are high in The Netherlands. Once customers experience a world class interaction with one brand, they expect the same standards from other brands.  

While this may put pressure on other organizations, the general results is a favourable one. For Dutch customers, the pillar of personalization is the main pillar driving excellence. Its followed by the pillar of expectations.  

For Dutch organizations though, challenges are a plenty. One of it is how to provide an optimal customer experience through the combination of both physical and digital channels. They realise that, strength in one area alone is not enough. The best organization should be able to integrate digital considerations into the physical setting.  

The Netherlands is the most connected country in the European Union with 98% of its population having access to the internet. The country finds itself with a strong customer base that have high expectations. Whilst the challenges are many, a number of solid organizations are rising above it, and with the Netherlands economy in a growing phase, opportunities are aplenty.

The top 10 cx leading brands in the Netherlands are:  

1. Van der Valk Hotels
Industry: Travel & Hotels

2. Bol.com
Industry: Non-Grocery Retail

3. Lush
Industry: Non-Grocery Retail

4. Rituals
Industry: Non-Grocery Retail

5. Coolblue
Industry: Non-Grocery Retail

6. Pearle Opticiens
Industry: Non-Grocery Retail

7. Specsavers
Industry: Non-Grocery Retail

8. Eye Wish Opticiens
Industry: Non-Grocery Retail

9. ANWB
Industry: Travel & Hotels

10. KLM
Industry: Travel & Hotels

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